Replay: Italian Flair since 1981
Formed in the Italian town of Asolo in 1981, Replay have consistently sought to bring innovative new manufacturing techniques and materials to timeless designs that will forever remain inextricably linked to their heritage. By embracing a modern approach to the brand's process, Replay have ensured that while their garments remain connected to the past they maintain a contemporary overall image.
Bringing their technical expertise and characteristic Italian flair to the everyday wearer have been the cornerstones of the Replay brand since their formation and have helped them to cement their place as a leading name in the denim industry. In more recent years, the brand has shifted focus to prioritise sustainability across the manufacturing of all of their collections.
A determination to remain at the forefront of contemporary culture has brought about postive change for the Replay brand, with a renewed focus on sustainability and protecting the environment present throughout each new collection. From the brand's abolition of the harmful "sandblasting" technique from their factories in 2011 to the release of their fully organic "Biopack" line in 2021, Replay continue to show a commitment to an environmentally and socially responsible future for the brand.
