Skip to Content

Replay: Italian Flair since 1981

30th May 2024 by B.Burrows

Formed in the Italian town of Asolo in 1981, Replay have consistently sought to bring innovative new manufacturing techniques and materials to timeless designs that will forever remain inextricably linked to their heritage. By embracing a modern approach to the brand's process, Replay have ensured that while their garments remain connected to the past they maintain a contemporary overall image.

Industrial Beats T-Shirt

Bringing their technical expertise and characteristic Italian flair to the everyday wearer have been the cornerstones of the Replay brand since their formation and have helped them to cement their place as a leading name in the denim industry. In more recent years, the brand has shifted focus to prioritise sustainability across the manufacturing of all of their collections.

Hyperflex Stretch Jean

A determination to remain at the forefront of contemporary culture has brought about postive change for the Replay brand, with a renewed focus on sustainability and protecting the environment present throughout each new collection. From the brand's abolition of the harmful "sandblasting" technique from their factories in 2011 to the release of their fully organic "Biopack" line in 2021, Replay continue to show a commitment to an environmentally and socially responsible future for the brand.

Shop Replay Now.


Masdings Reviews

Be the first to access the latest Offers, News & Promotions by signing up to our mailing list.

* indicates required
/ ( dd / mm )

Please select all the ways you would like to hear from

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Back to top