Lyle And Scott Present An Ode To Tartan
Shot in Scotland, Lyle & Scott pay homage to their roots with their latest campaign for their iconic tartan range.
A film that thrives on contrast, Lyle & Scott portray tartan as a classically highland styled design that can still be laid against the backdrop of modern day Scotland.
Thought provoking and mysterious, a harrowing voice over mixed with striking visual elements gives this film a murky depth which is mirrored onto its Glasgow backdrop.
Lyle & Scott Presents: An Ode to Tartan from Lyle & Scott on Vimeo.
Contrary to popular belief, tartan was never used to distinguish clans or groups. As an interwoven cloth made of interlocking stripes of various colours, tartan's were distinctive depending on the region they were made.
The distinctive Lyle & Scott tartan features a rich green and navy at the base, with bold stripes of red and yellow highlighting the heritage feel behind each piece.