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The Rise of Sportswear

9th July 2024 by B.Burrows

Originally stemming from the breakthrough of tracksuits into everyday casual use in the 1970s and 80s, the impact of sportswear on the world of fashion has grown steadily ever since and continues to do so today. Outfits and garments previously reserved for track and field, golf and tennis professionals have since took on a life of their own and have found themselves in the wardrobes of people belonging to a myriad of different subcultures and demographics.

Under Armour

The influence of sportswear can most easily be seen within footwear, as trainers that previously limited their focus to functionality and performance have since become statement pieces of their own while remaining a great choice for your workout. Polo Shirts have now been a mainstay in the everyday wardrobe for a number of years, but find their roots in the world of professional tennis being worn by the likes of Fred Perry and René Lacoste in competitive play. Tracksuits that were originally designed to keep athletes at an optimal temperature before and after exercise have elements of early hip-hop culture to thank for their transition to a more casual audience.


A mix of heritage sportswear brands and modern athleisure focused brands allows innovation to flourish across the sector and ensures its permanence as a lifestyle rather than a fleeting trend. Whether your priority is performance and technical fabrics from the likes of Under Armour or a more comfortable, retro style for laid back occasions as can be found from the likes of Ellesse, you're certain to find something that grabs your attention and blends the best of both worlds.

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