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Featured Brand: EA7 Emporio Armani

23rd May 2024 by B.Burrows

Making its debut in 2004, EA7 Emporio Armani began as a simple idea from Giorgio Armani to introduce a sports-centric line to the Armani brand that represents and celebrates the values and spirit of those who wear it. While developing the concept further, the brand adapted its own style to also suit those looking for something more casual than athletic with a wide variety of athleisure-focused outfits through every collection released, broadening the support of the new line.

Maintaining the sporting pedigree of the EA7 line has been a priority for the brand since it's foundation; EA7 became principle sponsors of the Italian Olympic team for the first time at London 2012 and has retained the role at every Olympic Games since. The 2021/22 Serie A season saw EA7 enter a deal with SSC Napoli and become kit suppliers to one of the most successful teams in the history of Italian football. Their simple, classic style has been carried throughout each collection and combined with the brand's technical expertise to create some of the most versatile athleisure clothing on the market.

Crafting sports and athleisure clothing creates a constant need for innovation, something EA7 are no strangers to. Recent years have seen the development of multiple signature fabrics for the line; Vigor7, Ventus7 and Natural Ventus7 each offer their own performance benefits. Vigor7 uses compression techniques to ensure maximum blood flow during exercise and increase performance, whereas Ventus7 places equal importance on maintaining adequate ventilation through more intense sessions.Whether you're looking for an upgrade to your sportswear or simply for a refined, subtle casual look, you can be certain to find something in any EA7 collection.

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