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The Future According to Marai

22nd May 2024 by B.Burrows

Formed to counteract a growing focus on branding and seasonal obsolescence from the established fashion industry, Marai are specialists in bringing tailored sportswear fabrics that are specifically crafted to suit the everyday wearer as well as they suit the athlete through garments that transcend seasonality. With fit and fabric as the main priorities behind each collection released, the brand has perfectly adapted to meet the expectations and requirements of a contemporary wearer.

Moving away from targeting a more luxury-focused consumer has allowed Marai to target a more simple and minimal aesthetic for the everyday wearer that retains a classic appearance throughout the seasons with a complete focus on meeting the requirements and expectations of the consumer rather than the relentless pursuit of growth that has become commonplace amongst other brands. 

With a name originating from a misspelling of "Mirai", the Japanese word for Future, Marai are determined to build a future with more permanence across the fashion industry, with clothes that not only outlast a single season but remain staple pieces of your wardrobe for years to come.

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