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Sustainability, Style and Nudie Jeans

29th April 2024 by B.Burrows

Founded in Gothenburg in 2001, Nudie Jeans are leading the way in a sustainable future for denim with a philosophy of transparency across all areas of their business. Offering free lifetime repairs for each pair sold and the creation of the brand's "Re-Use" programme has ensured a sustainable process from start to finish using organic and fairtrade cottons, creating jeans that are designed to be repaired rather than replaced.

The brand have specialised in "Dry Selvedge" ever since the founder, Maria Erixon Levin, had a chance encounter with a Japanese fabric sample during a fashion week in Brussels that sparked enough curiosity and excitement to launch the earliest vision of what Nudie Jeans was to become. Highly sought after by denim connoisseurs, the fabric showcases a trademark orange and white selvage "ID" which not only adds a touch of colour but represents the commitment from the brand to crafting jeans from only the finest fabrics.

Appealing to those looking for a clearer conscience when it comes to their wardrobe while also meeting the needs of those interested in a more artisanal approach to denim has allowed Nudie Jeans to position themselves as one of the best known names in the industry without sacrificing their ethical standards. With such a wide variety of styles, Nudie Jeans cater to any fit and look; The Tight Terry and Skinny Lin provide a much closer fit and contemporary look, Grim Tim and Lean Dean offer a classic look with their slim fit and both the Gritty Jackson and Rad Rufus make a more relaxed option with their regular fit and looser style.

Regardless of what you're after in your next pair of jeans, you can be sure that any pair from Nudie Jeans will remain in your wardrobe for years to come. Shop Now.


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