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Calvin Klein: A Throwback to the 90's

3rd October 2016 | Posted in Womens & Brands by H. Simpson

Hot on the trail of the 80's/90's fashion revival is Calvin Klein. The iconic brand of the 90's saw huge popularity in CK logo-clad clothing and the unisex fragrance CK One. The original campaign saw the likes of Christy Turlington and Kate Moss as the young faces who starred in various advertisements that were designed to be 'stripped back' in black and white format to achieve a classic, natural tone. No airs and graces or gimmicks were needed to create a sparkle within the campaign, after all, the product itself was simple and classic.

Recycling trends of past eras has become somewhat of a popular thing and brands of yesteryear have been revived. Brands such as Ellesse, Fila, Tommy Hilfiger and Calvin Klein are once again popular and so are chunky platforms, mini backpacks and brown lipstick to finish! The huge popularity of Calvin Klein returned when the signature underwear sets made an appearance. Seen on social media by the likes of Miranda Kerr and Kendall Jenner, the coordinating crop top and brief sets, complete with branding to the elasticated hemline, were an instant hit.

Prepare for everyday wear no matter what the season with the latest selection of pieces from the brand with a choice of baggy, oversized jumpers and loose fitting crop tops. Whether you're holding on to summer as best you can with the Institutional Logo Tees, complete with angled branding, or prefer sticking to the original classic CK design on the Shrunken T-Shirt (opt for a larger size for a more looser fit), the fresh and simple designs are perfect for understated, on trend style. Come winter, the Logo Crew Neck Sweat will ensure you're looking your retro best with it's oversized fit and classic logo design. Choose from the dark charcoal coloured 'meteorite' or 'mid grey heather'. 



Shop all Calvin Klein here.


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