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Feature: Heritage Brands- Sergio Tacchini

31st March 2015 | Posted in Mens by Ryan Gray

Blending flair and functionality, Sergio Tacchini has become a household name thanks to its roots in sports wear- a slow migration into European sub cultures and fashion movements has seen the Italian label since become a brand of iconic status, with its logo becoming an instantly recognizable mark for sports stars and weekend revelers alike.

The self-titled brand celebrates the ambitions and styling of Sergio Tacchini- an Italian tennis player who made his professional debut at just 17, back in 1955. Claiming the title of Italian champion, Tacchini competed in the Davis cup, as well as claiming victories as part of a successful doubles team.

In 1966, with his playing career still in full swing, Tacchini founded his own label- Sandys S.p.a, which he would later rename as Sergio Tacchini.

His goal was simple. Experimenting with bright colours and innovative materials, Tacchini would reinvent courtside style. However, his vision soon expanded, and Sergio Tacchini ended up creating styles for everyone from skiiers to golfers and sailors.

Tacchini never lost site of his original vision, with sponsorships of some of the sports biggest stars showing how big a part of the tennis would Tacchini really still is- from Novak Djokovic to John McEnroe and Pete Sampras- the Italian label has been on the chest of some of the sports most successful athletes.

One of the labels biggest breakthroughs was the Dallas tracksuit. Proudly boasting the Tacchini ‘T’ logo, the clean look and multiple colour ways in the track suit made it an instant hit with not just sports stars, but also the average guy on the street.

It was during the 80’s that this transition into casual wear really rung true for Sergio Tacchini. As the casual scene gathered momentum in the UK, a Tacchini track top was viewed as the perfect jumper for layering with- whether over the top of a classic polo shirt in the spring or under a heavy terrace jacket in the winter, the Tacchini track was all things to all men.

Still a firm favourite amongst the casuals, Sergio Tacchini has continued its development into a true lifestyle brand, bringing its unmistakable look of heritage inspired sports looks into every day dressed down looks.

From the ever-present Sergio Tacchini tracksuit tops, to ‘T’ branded polo shirts, the Italian label consistently blends past and present to offer and up to date classic look.

 

 

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