Minimum actually started out as one small retail shop in Denmark before progressing into an independent men's brand in 1999 and in 2007, a women's line was added. Today, the brand is sold all over internationally. Producing 8 annual collections, Minimum's clothing is inspired by the current trends and urban vibes, incorporating young designs with 'Scandinavian coolness'. Minimum is one of our popular brands that with each season brings new and on trend young fashion. Here's a pick of the best garments from each type of clothing...
Click HERE to view the whole Minimum range
The Dress
This dress is an ideal Christmas party dress. You can take any old dress, top or jacket, add sequins to the equation and its instantly transformed into something extra special. For example you could wear sequins on a night out but worn to a job interview (even though you should be as smart as possible) would be too over the top because of the added glitz! Its no wonder a sequin dress is associated with Christmas, there's normally one in every girl's wardrobe this season.
Molia Dress by Minimum - Shop All Dresses
The Jumper
One of my favourite things about the Winter wardrobe is chunky knitted jumper dresses! I love nothing more than waking up on a cold winter morning and putting on a cosy long jumper, leggings and a pair of boots! Not forgetting to add my favourite accessory though, a chunky necklace over the top and this jumper would look great with a silver one.
Lavia Jumper by Minimum - Shop All Knitwear
The Leggings
Leggings are a great alternative to wearing jeans all the time. They're comfier, lighter and at times more flattering. A patterned pair must be worn with the correct top so it doesn't clash or look too much. Depending on the print or colour, I'd generally wear them with a plain, one block of colour top. This pair are a moody tone with a subtle leafy design.
Aime Legging by Minimum - Shop All Tights and Leggings
The Top
The print on this top is enough to keep the rest of the outfit plain and toned down. Bright, neon colours no longer suit the colder weather unless its a flash of neon used in accessories.
Zoe Top in Plum by Minimum - Shop All Tops
The Blazer
Blazers are always great when it comes to occasions such as a wedding or Christening to throw on over an outfit. Doing this enables the outfit to look smart and classy even if the rest of the outfit is a little on the casual side. The great thing about them is you could be wearing something from a summer dress to jeans and a t-shirt and take a blazer with you and you can go in anywhere without feeling scruffy as opposed to a cardigan which can sometimes tend to look 'bitty' and not quite smart enough. As is with fashion, years ago, people would never be wearing blazers as common as they do now, especially matched with jeans. But in recent years, blazers have been thrown on with practically any outfit choice.
Asia Blazer by Minimum - Shop All Minimum Blazers
