New Arrivals Blood Brother

Formed in 2011 as a brand dedicated to bringing about original, unique and genuinely desirable designs to the masses, Blood Brother has take the fashion industry by storm in the small time it has been about. Blood Brother has created a culture that envelopes the brand, giving anybody who wears the label entry to their brother hood, giving themselves a loyal following and an army of fans. Worn by some famous like Wretch 32, this London born brand is staying at the cutting edge of fashion and desirability season on season without relent. Designed and implemented by a collective of individuals from the creative industrys, Blood Brother doesn't have a time or a place- it is universal, and aims to inspire who ever wears it to interact with them, whether it be with art, music, film, photgraphy or fashion. Focusing on a heavily street wear influenced look, Blood Brother is eclectic and iconic, with staple pieces and stand out elements keeping the label truly original. Wear a piece of Blood Brother clothing, and you will never be alone. We love Blood Brother and its unique take on fashion- so much so that we're pretty much all in the brother hood ourselves! We've already started uploading this season's brand new Autumn/Winter styles, and think that the range has taken even more leaps forward to becoming one of the biggest street wear labels out there.

Sweats

There's never going to be a massive game changer when anyone designs a sweatshirt- but Blood brother have given their styles some brilliant twists, from toweled lettering, to full prints and quilted sections.

T-Shirts

This is one of our favourite parts of the Blood Brother range, and probably the piece you'll get the most wear out of at the moment with all the warm weather. Finished in a slightly longer cut, they are perfect for wearing with skinny jeans and a pair of retro runners or sneakers. We love the six feet under print- it reminds us of the t-shirts that Kanye West wore during his Paris video with Jay-Z. Check out the Paradise Lost tee, too. It's a great piss take of Alice in Wonderland and looks wicked in black! You can check out the entire Blood Brother range on Masdings.com here.

Ryan J Gray