Mens
Fred Perry
The most iconic piece of clothing associated with the name Fred Perry is the classic piqué cotton sports shirt. It was an instant success after its launch in 1952. Fred called it “the shirt that fits” and its slim-line shape appealed to a generation of body conscious tennis stars who appreciated the breathability of the open honeycomb weave ‘pique’ fabric. They weren’t the only ones. British youths, in particular the Mods, adopted the ‘Fred’ as their shirt of preference – smart enough to wear beneath a mohair suit, cool enough to dance in all night long. Initially it was available in single colours only. The famous collar and cuff tipping were added in the late 1950’s after requests from football fans to include team colours on their beloved shirts.
From the beginning, Fred Perry - and the tipped pique shirt in particular - has been associated with a whole series of subcultures driven by musical affinities. Mods, skinheads, suedeheads, soul boys, rude boys, two tone. There was even a short-lived subculture known as the Perry Boys.
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