The origins of the name “REPLAY” are closely linked to the brand’s mission and to the man who conceived it in 1978. During the World Cup in Argentina, Claudio Buziol saw the word “re-play” flash on the screen for the first time and decided that it would be a perfect name for a clothing line which alluded to the world of vintage by reinterpreting clothing from the past in a contemporary way. A leader in the world of denim, Replay aims its total look at consumers who are looking for quality, hand crafted, sartorial products.
